The American Marketing Association
The American Marketing Association was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.
The Ole Miss AMA chapter was started in the spring of 2013. Professor Scott Fiene, director of the undergraduate Integrated Marketing Communications program, noticed that students with marketing-related majors needed more opportunities to get involved outside of the classroom. With the help of several ambitious students, he started the chapter from scratch.
More than anything, Ole Miss AMA is here to provide undergraduate students opportunities to connect with each other and enhance their future marketing careers.